Born and bred in Byron Bay, the 'foundling' brand was created by two sisters who returned to live and work in the area in which they were raised. Why 'foundling'? The name refers to something lost, abandoned and then found. Chosen to reflect the spirit of the brand, foundling rediscovers and recreates classic, iconic wardrobe essentials and homewares - reinventing them with premium materials & with a focus on detail - quality classics are reborn.
To rediscover what has been lost, we journeyed to the East and beyond, sourcing ethical, reputable production teams with whom we work to deliver pure, premium quality fabrics and finishes - the hallmarks of foundling. This attention to detail stands each piece in our range apart from the mass produced contemporaries in the marketplace - and is the signature of all foundling brand products.
Our wardrobe essentials are purposely designed to complement your own wardrobe staples, from your favourite jeans to the iconic white singlet and stripey breton. The foundling bodouir collection has reinvented the ultimate wardrobe essential... the pyjama. Tired of loud prints & baggy crotches, we've reinvented the humble pj to look as good as it feels with customers happily wearing them from the bedroom to the boardroom.
We couldn't help but launch the range with an iconic Indian hippy festival maxi dress, complete with tingly bells and delicate border prints, inspired by the glimmering gold of ancient saris - a signature fabric developed specifically for foundling, variations of which we have used to create our delicate summer camis and slouchy harems...timeless favourites that remain chic year in, year out.